For starters the increase in the use of the internet by the 35 – 50 year old demographics has made most advertising and sales promotions, not to mention public office and government affairs, to get eyes on their product need to move to online ads. Lets not forget that the under 35 grew up with the internet and use it almost daily, oh wait the over 50 are getting addicted to the instant new information source, games and social networks also. These ads are not traditional they are blogs, information sources with agendas and social blurbs to name a few techniques used to get some of that attention. Newspaper is dead, this has been said for a few years now but with the tight economy we are seeing less advertising dollars going to this media than ever and more pouring into this effective, easy to monitor sensation. What does this mean to you? If you are going to buy or sell real estate today you need to be able to negotiate the internet. What I mean is you will get all the information you will need and then some. Are all the sources at your disposal beneficial? Web traffic is directed to the advertisers who pay extra this will get them front page placement, words that trigger them in the top of search pages and so on. You can post your own listing you can search for homes to purchase. But, are you being seen are you seeing exactly what you are looking for? Did you hire a professional that does not understand the power of this tool? Real Estate does get bought and sold over the internet but it is not common this is still a product that needs to be physical. Consumers should walk\view property in person to truly know what you are purchasing. It will not come to you other than in pictures and the pictures will\should look good! This means if you are selling or buying you will need to do the research view the property and follow through when committed to sale with inspections, appraisals, title search, true taxes and this list goes on. People believe that real estate agents are sales people and all they want is that commission. That is true, but these people do a great deal of work all year round staying informed and educated about the markets and their area trends, they know all the steps and people to contact help make a smooth transaction. A professional agent earns the commission they are trying to get, to most it is all about you; they want you to be happy with a major decision in your life. The ones who are successful know that if you are satisfied with them and the work they did for you, you will use them again and or refer them to people you know.
How this concerns you? Well with all the information available to you, you need to know, are you seeing what you are looking for or what is being paid for you to see , is the information current, what is the history of it or its market. Information is great, Knowledge is powerful. How you use it is ….. Learn from your mistakes, better yet don’t make any, learn from some one else’s. Use the knowledge and information of a local realtor to make this major decision in your life and get over it they get paid for this service.